What Is UpScrolled and Why It’s Trending Right Now

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 One of the biggest stories in the social networking world right now is UpScrolled — a new social media app that’s suddenly surged in popularity and climbed the app store charts. In this post, we’ll explain what UpScrolled is, why it’s trending, how it works, and what’s driving people to download it.

What Is UpScrolled?

UpScrolled is a social media platform launched in June 2025 by Australian developer Issam Hijazi, who previously worked at companies like IBM and Oracle. It functions as a microblogging and short-form video sharing app, combining elements of TikTok, Instagram, and Twitter (X) — with text posts, vertical videos, stories, and discovery feeds all in one place.

The platform positions itself as an alternative to big tech social networks, emphasizing transparency, fairness in content visibility, and minimal algorithm manipulation.

Why UpScrolled Is Trending Now

UpScrolled’s popularity has exploded recently — and there are a few key reasons for that:

1. Surge in Downloads Following TikTok Controversy

After changes to TikTok’s ownership in the U.S., including increased control by Oracle and other investors, many users expressed concern about content moderation and data policies. As a result, people began seeking alternatives, and UpScrolled saw a massive increase in downloads, reaching hundreds of thousands in the U.S. and globally.

2. Climbing the App Store Charts

UpScrolled has reached No. 1 in the social networking category on Apple’s App Store in the U.S. and high positions in other countries — outranking competitors like Threads, WhatsApp, and even TikTok in some lists.

3. Appeal Based on “No Shadowbans”

A big part of UpScrolled’s messaging is that it does not use shadowbanning or hidden throttling — meaning it aims to show posts fairly rather than suppress certain voices behind the scenes. This has resonated with users who feel their content was unfairly limited on other platforms.

4. Broader Political and Social Context

Some of the app’s momentum comes from political content sharing and vocal communities that felt constrained on mainstream networks like TikTok and Instagram. This has helped boost engagement for the platform among certain online groups.

How UpScrolled Works

UpScrolled offers a mix of popular social features:

  • Feed of posts from people you follow

  • Vertical short-form videos similar to Reels or TikTok clips

  • Stories and photos

  • Discovery tab for trending content

  • Direct messaging between users

The focus is on ease of use and user control, with a chronological or lightly curated feed rather than aggressive algorithmic pushes.

The platform’s rules emphasize that only illegal or harmful content will be removed, while legal and ethical discussion — even if controversial — is allowed.

What People Are Saying

Public reaction to UpScrolled is mixed — like most new platforms trying to challenge Big Tech:

Positive Views

  • Users appreciate a platform that claims to avoid shadowbans
  • Early adopters like the mix of features from other popular apps
  • Many see it as a potential home for free expression and decentralized interaction

Critical Views

  • Some users report limited content variety so far
  • Others say the feed feels unpolished compared to well-established apps
  • A few commenters question whether it’s truly different or long-lasting

These reactions are typical when a new social network rapidly gains attention and grows its base.

Where UpScrolled Might Be Headed

Right now, UpScrolled is riding a wave of discussion around social media control, content moderation, and algorithm fairness. If it continues to grow, it could become a more permanent part of the social app landscape — especially if it evolves its feature set, adds more content diversity, and improves scalability after server strain from sudden growth.

Final Thoughts

UpScrolled’s rise shows two things about the current tech environment:

  1. Users are willing to explore alternatives when mainstream platforms face controversy or technical problems.

  2. New social media apps can still go viral quickly if they tap into user sentiment about fairness, openness, and visibility.

Whether UpScrolled becomes a long-term rival to social giants like TikTok and Instagram, or simply remains a trending story of 2026, it’s definitely one to watch — especially for users interested in new ways to connect and share online.

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